Adapt launches SEM-in-a-Box

 

On Google Adwords:

Conversion fraud

Which CTR does Google Adwords use to determine AdRank

Google Adwords Landing Page Quality Score Changes

 

A/B and Multivariate Testing, Conversion Rate Estimation

Appraising the Role of Luck

 

Conversion Rates

How Search Distribution Networks Affects Conversion Rates

 

Conference talks

My invited talk at the Internet Merchants Association (IMA) first annual conference in 2007

My invited talk on Pay Per Click Strategies at the Professional EBay Sellers Association Annual 2006 Meeting

My invited talk on Reaching Latino Audiences at the first Search Engine Strategies Latino Meeting