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Note that Google has been growing approximately linearly, not exponentially, since at least 2002. That MySpace's exponential growth is over. And 2006 has shown extremely stable pageview counts for all major WWW portals. Has the WWW entered maturity?
The fact that daily reach has not only stabilized but also stabilized at equal numbers for all three major portals (Yahoo, MSN and Google):
suggests (but does not prove) that most users use Yahoo, Google and MSN at some point every day.
This conclusion is reinforced by the fact that eBay and Amazon's daily reach are virtually overlapping, suggesting that people shopping online on any given day visit both eBay and Amazon sometime during the day:
The war to win users is over for the major players. From now on, the game is about keeping them on your site.
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