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Meet Jason Fried

Page history last edited by PBworks 17 years, 2 months ago

Just e-met Jason Fried, founder of 37signals. I think he is brilliant. Listen to his March 2005 speech. I don't remember the last talk I heard that had so many gold nuggets. Here are extracts from it (some paraphrased since he talks faster than I type):

 

There should never be scope creep. There should be scope reduction: focus on the essential only first. Do a half-product, not a half-baked product.

 

You should always be iterating. Do many iterations. Make small changes.

 

Every decision is temporary.

 

Functional spec docs are political documents and an illusion of agreement: a bunch of people can agree with a document and yet disagree on the final product. People interpret words differently. Instead, follow the interface. The design is the customer specification.

 

Don't worry too much about scalability before you know that the product is actually going to be used. Basecamp was run out of one server (plus nightly backups) for thousands of clients.

 

Spend the time on the actual customer experience, not admin interfaces.

 

Add little features that other people eat and spit out all over the place. A feature for the Mac community, RSS for the bloggers.

 

Hold some features to release 30 days post-launch, to show momentum.

 

If you make a mistake, tell people. It builds trust and goodwill.

 

Blog as much as possible about your product. Talk about the customers. Talk about the problems. Talk about the experience of building it. Other people will talk about it and spread the world.

 

Keep lean to be able to change.

 

 

 

 

 

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