First, listen to your prospective customer

Address the prospective customer's pain points

If they don't care about it, don't talk about it

Address their questions

Find a way to (sincerely) compliment your prospective customer. Everyone likes to feel smart.

Concentrate on what makes your offering unique

Sell unique products and/or services

Love what you sell

Understand what you sell

Be very clear about what is in the product today, but also let them know of the exciting things coming down the pipeline

Make sure you mention any well-known companies using your product or service; customers don't like to be pioneers

When the sale is done, walk out as fast as you courteously can

Follow up

Credits: Ricardo Bäcker

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